Marv Ahlstrom

Remote for Sophos (Abingdon, UK)

• Worked remotely on security content creation and optimization for Sophos network hardware and security software products. Worked on the cross-functional team that developed the end-to-end agentic AI content creation workflow.
• On the content team, developed and implemented the AI search strategy to increase brand visibility in AI models.
• Guided the daily web and content optimization strategy and efforts for a global cybersecurity organization as we gained top visibility in MDR.

Remote for Sophos (Abingdon, UK)

• Supported the global team on the development and setup of the ABM marketing program.
• Led SEO & GEO by optimizing core products and solutions across the full suite of Sophos security and networking products.

Cisco Systems

• Led optimization strategy for all Cisco Security products and solutions. Achieved top visibility for numerous cybersecurity topics through intent modeling and data-driven content creation.
• Developed and implemented the “what is” content strategy, generating tens of thousands of new customer visits, establishing brand authority, and reducing site visitor acquisition costs by tens of millions compared to paid search. The strategy has since been adopted across all Cisco product categories.
• Integrated acquired companies, working with M&A teams to fold offerings from DUO, Umbrella, AppDynamics, Meraki, Armorblox, Valtix and Viptela into Cisco.com.

Cisco Systems

• Optimized core product launches across the entire security and networking portfolio.
• Developed hundreds of informational “what is” pages generating hundreds of thousands of organic visits annually and offsetting acquisition costs by tens of millions vs. equivalent paid search traffic.
• Spearheaded content for next-generation tech, leading creation of 5G and Wi-Fi 6 awareness pages to promote Cisco's cutting-edge solutions.
• Provided technical SEO expertise during the cisco.com site rebrand and platform update.

Home Depot Supply

• Drove significant eCommerce growth: exceeded $1.2B in annual website sales, with 55% generated online.
• Increased annual revenue from paid and organic search by $250M in year two and generated over $340M in 2015 — a 40% increase.
• Achieved a 40% rise in paid search revenue and a 20% increase in organic traffic.
• Acquired 49% of new customers through paid and organic search and successfully expanded PPC and SEO budgets across five channels.
• Managed internal and external teams, guided search engine upgrades and CMS deployments, and trained staff on best practices for content, social, and internal search optimization.

Cisco Systems

• Optimized the largest deployment of Adobe Web Experience Manager on Cisco.com.
• Optimized Cisco's Build & Price eCommerce portal, ranking #1 for “blade server price” for three years.
• Supported the global launch of Cisco's new branding campaign for the Internet of Things (IoT).
• Increased page rank on Data Center pages from PR14 to PR5 on average for 32 high-volume keywords.
• Developed and presented global webinar training on best practices in search to content authors.
• Received the Cisco Systems E-Recognition Award (2012) for low-touch model execution.

NISI Publishing

• Launched entrepreneurship programs through digital marketing for “Nail It Then Scale It,” driving brand growth and book sales.
• Established the book's online presence: social channels, branding, and the Big Idea Canvas worksheet.
• Increased website visits by 120% YoY, reaching over 20,000 annual visitors.
• Sold tens of thousands of copies worldwide via lectures, social, email, and multi-language promotion.

HealthTree Foundation

• Supporting the rebranding and expansion of the foundation, overseeing website growth and securing millions in sponsorships.
• Lead digital marketing for 45 disease-focused community sites, achieving high CTR through organic and paid search.
• Implemented efficient marketing tools and systems, contributing to the foundation's self-sustainability.

Experian & Experian Consumer Direct

• Designed global digital marketing initiatives, driving SEO growth for a $12B organization.
• Provided web analytics expertise across 40 countries, analyzing data from eight B2C sites including FreeCreditScore.com.
• Developed and delivered global SEO training, ensuring consistent implementation across the organization.
• Conducted A/B testing and authored the Digital Marketing Playbook for global teams.

Alta Ventures

• Developed a comprehensive digital strategy across web and social media platforms.
• Secured top organic rankings for key terms like “Mexico Venture Capital” on Google and Bing.
• Achieved consistent presence on Google.com.mx first page for “venture capital.”
• Launched and promoted the inaugural MVCC through digital channels.

Life Technologies

• Led global SEO for a $12B eCommerce organization (50K SKUs) and trained global marketing teams on best practices.
• Increased rankings for 50 keywords by 276 positions, achieving an average page-one rank of 5.25 (up from 12.75) and boosting CTR by 5.36%.
• Conducted keyword analysis and optimized marketing pages for fifteen domains, driving traffic, revenue, and improved indexing.

OpenSite Studios

• Founded and operate a digital marketing agency, delivering strategic solutions to over 125 clients.
• Leverage AI for data-driven insights and marketing automation to optimize content strategy and campaigns.
• Recent projects: TechBuzz News, IsoTalent, Obra App, Tilted Spray Co., Alta Labs.
• Past projects: Jott app, ClassTop (30M subs), Anaheim GardenWalk, Alta Innovation Institute.